The Marketing of Products in India with a Sales freelancer, Distributor or Importer
Commercial Agents and Distributors
To have a presence in the country, it is possible to appoint an agent, representative or distributor. Better to appoint regional representatives, especially because India is a diverse country with more than 30 languages. In addition, a small distributor can be ideal for the implementation of a flexible distribution strategy.
When evaluating a distributor or agent, it is important to check the reputation of an Indian company, its financial resources, the willingness and ability to invest and also see their marketing strength.
Motivating an Agent
Exclusivity, higher sales commission, benefits for successfully meet sales targets, foreign trips, frequent communication by email, telephone, regular visits to India.
The Commission Structure
- 5 to 15% for regular business transactions and 10-25% for occasional transactions.
- 1 to 4% in the case of bulk materials (iron ore or coal).
- Up to 40% in the case of medical, laboratory, scientific analysis or software.
Breach of Contract
This depends on the terms and conditions of the contract. But if the local agent chooses to go to court, this can be endless for the foreign company that is not even sure to get a favourable outcome.