Product marketing in China by a Commercial Agents, Distributor or Importers
Independent commercial intermediaries
The commercial agent in China
Using independent commercial agents is needed in China. China has many local sales agents, managing the distribution and domestic marketing. Most of these companies do not have import / export authorization. The agents located in China have the knowledge and contacts to better promote products and break the institutional barriers, language and culture. This is particularly the case when responding to tenders.
It is necessary to use several agents by region, as Chinese territory is very large.
The Points to Consider
Role and responsibility of the Agent,
Ability to engage to the Business by an Agent,
Power to negotiate prices, etc.
The amount of commission is an important element of motivation of a Sales Agent.
This depends on Sector. The normal amount is from 10% to 20%.
Breach of Contract
At the end of the agency contract or if the agent terminates the contract, the agent is entitled to compensation.